Case study · Global AI video-editing app
A global AI video-editing app came back from a Naver penalty, hit #1 in one day and grew daily views about 8x.
By Jieun Kim, Naver SEO specialist ·
Client
A global software company with an AI video-editing app, running an official Korean blog on Naver.
The problem
The company's own team had run its Korean Naver blog until Naver's low-quality filter hit it. After that, its posts stopped showing in Korean search results, so the brand was invisible to Korean creators looking for video tools.
What I did
- Took over the blog in April 2025 and rebuilt it from scratch.
- Researched what Korean creators actually search when they need to do a video task, for example how to start a YouTube channel for older viewers or how to extract audio from YouTube.
- Wrote native Korean posts that answer each question step by step and show the app as the tool that does the job, so they read as a guide, not an ad.
- Built each post around a group of related queries, so one post can rank for several searches.
Results
- #1 in Naver blog results for three queries, one day after publishing: three how-to searches about starting a YouTube channel for older viewers (November 2025).
- Daily views up about 8x in five days, December 2025: 42 → 46 → 116 → 273 → 197 → 333.
- 95% of visits from Naver search (47.7% PC, 47.7% mobile) and 0 from blog neighbors. The growth came from search demand, not from a follower network.
- Top entry queries were how-to searches, such as extracting audio from YouTube, downloading songs and making music with AI.
Why it worked
Naver ranks blog posts that answer a specific Korean query in natural Korean. A translated product page does not. The posts were built around real Korean search phrases, so the app showed up where Korean users were already looking.
Client name withheld. Figures from Naver statistics, search results and client messages.